What is the impact of entrepreneurship on herd behaviour or herd mentality? Can we change the behaviour of a group through sterling entrepreneurship? How an entrepreneur can affect behavior modification in a group with herd mentality? These are especially important questions in behavior economics that needs exploration. What is herd behavior? Our experience in various projects in Africa, India and Bangladesh offers ample evidence that if entrepreneurs are selected using state of art psychometric tools they can use the herd to our advantage by proper guidance and mentoring. For more details about this you may contact us at [email protected] and Subrata.rana @spark.ecodevsolutions.in


